(By: e-marketer)
Teens spend hours each day planted in front of Facebook. College students get the shakes when they are asked to go a week without social media. Moms are hooked on playing FarmVille. The word “addiction” gets tossed around.But there are few indications that, for most people, social media is a replacement for real-life interaction rather than a supplement. Nearly half of Twitter users surveyed in April by ExactTarget who had increased their use of Twitter said they were meeting their friends more in person than before; just 7% were doing so less often. Most said they spent the same amount of time calling friends on the phone as before, with 33% increasing phone calls and just 13% phoning less.
A September poll by Harris Interactive also pointed to the supplementary nature of social media. The sites helped users feel fairly well connected with a variety of people—especially those who were also their close friends or immediate family.
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