Apple, it seems, is all about the hits. The iPod, the iPhone and the MacBook are all phenomenally successful, both as designs and as commercial wins. These highlights, though, lead us to expect a lot of the company, and serve to make the misses stick out all the more. Apple has some embarrassing techno-skeletons in its beautiful white iCloset. Here are five.
The Hockey Puck Mouse
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But the prize for Worst Mouse Ever goes the the “hockey puck”, which shipped with the original iMacs in 1998. Not only was it ugly, it was hard to hold due to size and shape, and frustrated users with a too-short cord. Rarely for Apple, style not only triumphed over substance, it utterly buried it.
The iPod Hi-Fi
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Earbuds
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I have gotten through a lot of them, and the longest any set lasted was a few months. This includes the latest, remote and microphone-toting model, which managed about six weeks before dying.
QuickTake
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The problem was that the market was immature, and the QuickTake was one of the first consumer digicams on the market. Compare this to the successful strategy of Apple since the iPod: Wait until the market has been established, then make a simpler, better product than anyone else.
Photo: Wikimedia Commons
iTunes
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Then Apple decided that iTunes should be the conduit for the iPhone, and kept piling on bloated features. What had started as a pared-down, single-minded and simple application started to sync with Outlook, gained the useless cover flow view and, on the Mac at least, appeared to have a monopoly on the spinning beach-ball of death.
Worse, the iTunes Store, a fantastically user-friendly music store, gained weight in the form of the awful, hard to navigate App Store.
Of course, these days we have a new, simple and fast music app. It’s called Spotify. Apple, though, has shafted itself. The problem with selling a revolutionary device which is an iPod, a cellphone and an internet device, all in one, is that the software to support it needs to be similarly multi-tasking.
Anything we missed? While these failures are big, we have restricted them to the modern-day Apple, and ignored the Jobs-less wilderness years of beige-boxes and overpriced printers. Feel free to add more in the comments.
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